He said, “In the days leading to the film’s release, social media was flooded with promotional elements.

So we have decided to watch and support it.”ĪBVP’s IT wing functionary and college student E Praveen, and his friends were present at the same show. There are dialogues and scenes upholding Hinduism. When asked about the reason for coming to watch the film, a group of priests at a Tiruchy theatre replied, “We saw the film trailer. At the parking area, many two-wheelers were seen with stickers of Prime Minister Narendra Modi, Bharat Mata and BJP flag.Īt the ticket counter, a young priest could be heard telling his friend, “I wanted to watch this film on the first day itself because they may cut some scenes the next day, if there was opposition.” On the first day late-night show, not less than 50 priests from Srirangam came to a theatre in Tiruchy and several of them came with their family members. While theatres in Ariyalur and other northern districts saw audiences mainly belonging to the PMK, those in Tiruchy attracted significant numbers of Brahmin priests. With actor Richard Rishi as protagonist and acclaimed di¬rector Gautham Vasudev Menon playing the antagonist, the star cast may have nothing to write home about but promotions through social media which led to an ocean of reviews, memes, short videos and trailers were said to have drawn the crowds with political allegiance. So, how did the film attract a massive crowd within a few days of its release? Who constituted the audience? Well, Rudra Thandavam, directed by Mohan G Kshatriyan, is a political film and crowds were there for political reasons rather than for any cinematic aesthetic or fan following.

Though fans of leading stars celebrate the release of a new film by putting up banners, per¬forming pooja to cut-outs, it was intriguing to note that youth were taking out a procession on the roads and dancing to drum beats for a film, which doesn’t have major stars and the director has just one film (Draupathi) to his credit. The crowd celebrating the film’s release through music and dance on the roads and housefull shows in Tiruchy, Ariyalur and neighbouring districts was new to Tamil cinema.

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